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Elin Petronella's avatar

Wow what a powerful post. I’m grateful for the tag so I got the chance to read it.

I will get to the encouragment but I just wanna say first that wow it must suck.

For the past couple of years I’ve felt like I’ve been drowning and no matter how much I swam upwards I kept being swept down and your story, written in the midst of that suffocation, feels quite similar.

There’s a word in Swedish that comes to mind: efterklok which means “wise in the aftermath”. One day all this will make sense even if it feels really heavy right now.

I think, to return to the business side of things, that the problem with much of these business gurus (and I write about this in my book for example), is that much of what they say is hard to directly apply to artistry. Because there’s another level and depth of sensitivity involved (not just for the creator but for the consumer too).

The bar is tremendously high and we don’t accept to churn out unrepresentable stuff, which (sorry for the generalization), I feel many in business don’t give an f* about.

I can only speak from my own experience, but the day everything clicked for me with selling and marketing my things was when I reframed my offering to place the consumer/reader/collector etc at the centre of the story rather than myself. Now that doesn’t mean that I don’t write about myself or make art that is meaningful to me (clearly I do!) but in the selling I tried to reframe how It’s valuable to someone else too. Sometimes it’s not evident for the reader so you need to spell it out and suddenly it’s like a lighting bulb…

Personal stories can be hard to look at that way because we’re so attached to them. But what if we just frame them as “by reading about these experiences it will make YOU feel xyz, which can help YOU realise xyz” (just brainstorming right now).

Last but not least, in any creative pursuit I think it’s necessary to consider multiple potential revenue streams built in one. If there’s the book, the newsletter, potential partnership, trainings, commissions, other digital products you’ve already got a potential of 6 ways to monetize the same audience….

Feel free to reach out, I’m glad to cowrite something about living without borders/feeling forever foreign as it’s my reality too (and that of my children to some extent which is why I’m very aware of how to support them as they grow).

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Chen Rafaeli's avatar

I think you're very talented. Also I think you're a very good person. I think it's a combo that one's lucky to find.

Also, I'd love to co-create something, but I don't know what.

You can always interview me um...about stuff. Lots of it.

It might be that if about mental health which you can also interview me about lol-I'd be anonymous or something. It's cool as I can invent other name, I love names, and I'm rarely not me, so.

Rooting for you, Nolan.

PS I answered "twice a week" because I love how you write, all the formats-but obviously I'll accept whatever works for you.

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