Born Without Borders
English for Global Citizens
E29 Cultural Variations Every Global Business Should be Aware of.
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E29 Cultural Variations Every Global Business Should be Aware of.

Coco Hofs uses her business experience and cultural consulting expertise to discuss Erin Meyer's 8 Scales from The Culture Map with Nolan Yuma. They analyze and critique the research from Edward Hall, Geert Hofstede, and Richard E. Nisbett while bringing in some of their personal experiences and stories –– In Nolan's case, that includes why getting drunk can create stronger bonds, which in some cases, relates to what the Japanese call Nomikai 飲み会.

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Website: ⁠www.cocohofs.com⁠

Instagram: ⁠https://www.instagram.com/crossculturalsolutions_by_coco/⁠

LinkedIn: ⁠https://www.linkedin.com/in/coco-hofs/⁠

Coco is of Dutch origin and has lived outside The Netherlands since 2016.

She lives in Peru and runs her own business, 'Cross-cultural Solutions'. With Cross-Cultural Solutions, she helps organizations overcome cultural differences in the international workplace. She helps professionals operating in a global economy understand the impact that our cultural background has when doing business internationally and across cultures.

In her opinion, organizations tend to forget that cultural differences have a significant impact on how smoothly the business goes and how well teams of different cultural backgrounds work together.

She is a cross-cultural trainer, executive coach, and keynote speaker who works with companies from all over the world.

English learners can access transcripts of all the episodes.

E28 Cocohufs
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00:00 - Introduction & Coco Huff's experience that led to cultural consulting

05:04 - Dutch negative feedback & Critique on Erin Meyer's The Culture Map

12:49 - Communication style (high-context to low-context scale)

13:47 - Evaluation (direct to indirect negative feedback scale)

14:50 - Leading styles (egalitarian to hierarchical scale)

15:11 - Deciding (Consensual to top-down scale)

19:17 - Trusting (Task-based to relationship-based scale) & possible anecdotal mistakes

27:56 - Nomunication (Nomikai 飲み会)/drinking to build trust

31:16 - Disagreeing (Confrontational to avoid confrontation scale)

34:38 - Scheduling (Linear time to flexible time scale)

41:08 - Persuading (Application-first to principle first/deductive reasoning to inductive reasoning)

48:08 - Relating Hofstede's indulgence scale to incremental or entity theory

52:52 - Persuasion difference between analytic and holistic thinkers

56: 14 - Coco's immigration story & Conclusion

Discussion about this podcast

Born Without Borders
English for Global Citizens
This podcast is for global citizens who want to improve their intermediate to advanced English skills.
Every week, we explore cultural psychology, travel, health, sociopolitical issues, and the occasional existential crisis.
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